Crest's color-changing kid's toothpaste — the paste starts blue and gradually turns white as your child brushes. The visual change encourages kids to brush for the full 2 minutes recommended by dentists. Bubblegum flavor variant, family 4-pack from Sam's Club.
About This Product
The color-changing technology in Crest Kid's Advanced is a behavioral design — kids who otherwise rush through brushing get a clear visual cue showing when they're done (the paste fully turns white). Children who brush properly for 2 minutes from age 3-4 onward establish lifelong habits and have significantly lower cavity rates as adults. The novelty also makes brushing something kids look forward to rather than resist.
4 tubes × 4.2 oz (16.8 oz / 476 g total) — family pack sized for households with 1-2 kids. At normal use (pea-sized, 2× daily), each tube lasts ~10-12 weeks; the pack provides nearly a year of toothpaste for one child. Same fluoride concentration as Crest's standard kid's lines — the color change is purely a visual engagement feature. Bubblegum is the original flavor and the most kid-friendly.ly a year of toothpaste for one child. Same fluoride concentration and cavity-prevention efficacy as Crest's standard kid's lines — the color change is purely behavioral, not functional. Bubblegum is the original flavor and the most kid-friendly.
Direct from US
Free Shipping
Personal Import
Product Details
BrandCrest (P&G)
Sub-lineKid's Advanced Color Changing
FlavorBubblegum
FormatPaste (blue → white color change)
Net Wt4 tubes × 4.2 oz (16.8 oz / 476 g total)
Lasts approx.~10-12 weeks per tube (2× daily) — ~40-48 weeks for the pack
Age RangeAges 2+ (with adult supervision)
Active TypeSodium Fluoride 0.243%
Country of OriginUSA
Make the color change part of the routine: "brush until the toothpaste is fully white" gives kids a concrete goal they can see and measure. Parents commonly report this single change adds 30-60 seconds to their child's brushing time within a week.
How to Use
- Apply a pea-sized amount to a child-sized soft-bristled toothbrush.
- Have the child brush all surfaces of teeth and gum line — watch for the blue color to fade.
- Brushing should continue until the paste is fully white (typically about 2 minutes).
- Have child spit out excess; supervise to ensure they don't swallow.
- Use 2× daily — morning after breakfast, evening before bed.
- For children ages 2-6: adult supervision essential; pea-sized amount only.
Active Ingredients
Active IngredientSodium Fluoride 0.243% (0.15% w/v Fluoride Ion)
PurposeSee Drug Facts label (product photos)
Inactive IngredientsWater, Sorbitol, Hydrated Silica, Glycerin, Sodium Lauryl Sulfate, Flavor (Bubblegum), Cellulose Gum, Sodium Hydroxide, Sodium Saccharin, Mica, Color additives (FD&C Blue No. 1), Color-change indicator
Why Korean Customers Reach For This
Crest Kid's Color Changing is one of the most-requested US kid's products by Korean parents on parenting forums. Korean dental hygiene products for kids tend to be flavor-focused but don't have the behavioral-design innovation of the color change — Korean parents who learned about this product through international parenting communities (특히 인스타그램 육아 계정) specifically import it.
The 4-pack format is also practical — Korean retail kid's toothpastes typically come in single tubes or 2-packs at most, making bulk supply rare. Korean parents managing multiple kids appreciate the family-sized supply.
Shipping
Free shipping to Korea — included in the listed price.
Shipped from the United States in secure protective packaging.
Orders dispatched within 1-2 business days. Tracking number sent to your email once your parcel is on its way.
Customs & Import
All orders are processed as personal-use overseas purchases and clear Korean customs without requiring KC certification. Your shipment is handled using your Personal Customs Clearance Code (PCCC) and is trackable via Korea Customs Service UNI-PASS. Orders under USD 200 from the United States qualify for duty-free clearance.
If you do not yet have a Personal Customs Clearance Code (PCCC), you can get one free in under five minutes at unipass.customs.go.kr.
FOR CHILDREN AGES 2 AND OLDER WITH ADULT SUPERVISION. Children under 2 should not use fluoride toothpaste without consulting a dentist. Use only a pea-sized amount per brushing. Teach children to spit out excess and avoid swallowing. The color change indicator is FDA-approved food-grade dye, safe at brushing doses. If swallowed beyond brushing amount, contact Poison Control.
Why This Shop
We source directly from US retail and ship to Korea — no middlemen, no re-bottling, no extended storage in Asia warehouses. Every product is a fresh US production lot, sealed in original retail packaging.
Free shipping is built into the listed price — what you see is what you pay.
How to Order
- Select the product
- Add to cart and proceed to checkout
- Enter your Personal Customs Clearance Code (PCCC)
- Confirm your Korean delivery address
- Complete payment — your order is placed
- Receive your tracking number by email within 1-2 business days
